Campaign celebrating local artists to begin on social media and digital platforms and conclude at First Thursday on Main: March 17th-March 27th; April 6th
Midlands Anchor is launching a ten-day campaign to recognize ten Midlands artists whose art reaches far beyond confines of canvas, deep into the community. The skills, instincts, thoughtfulness and vision of artists make them valuable to our community. These ten were chosen for the far-reaching impact their art has had on their fellow citizens.
As a collaboration with Palmetto Artifacts, a clearinghouse of information pertinent to the area’s arts and history, and students from University of South Carolina MGMT 479, the “blitz” will run from Friday, March 17th until March 27th, taking place primarily on the Midlands Anchor Facebook and Instagram webpages and apps. The daily posts will link to the Midlands Anchor website for further reading on the artists.
Midlands Anchor, which originated in 2012, is a local publication that connects engaged citizens through regionally relevant stories. From the beginning, the publication has focused on arts and innovation related content as part of its goal to promote competitiveness and connectivity within the Midlands.
Rachel Haynie, owner of Palmetto Artifacts and frequent columnist for the Anchor, was selected by USC’s MGMT 479 to administer a comprehensive marketing campaign that would allow the students practicum experience to compliment their studies. As a seasoned arts contributor and published author, Haynie is passionate about this project. She says, “Artists are great problem solvers, they so exemplify the humanities, and add so much to the quality of life in the Midlands. I am delighted for this team of USC students to realize by way of this campaign, even though they will be graduating in May, what a visually rich city they have been part of.”
A major objective of the campaign was to narrow down ten artists whose work would inspire across demographics, including students who might not have had much exposure to this sometimes “niche” arts community. Haynie noted, “Identifying artists who use their creativity to help others, enhance Columbia’s quality of life, and pay it forward in their unique ways was a joy. Many other artists do as well. For this campaign, ten was the number sought.”
The campaign partners hope that new and existing art revelers will turn out April 6th for a culminating show of these 10 artists’ work at Michael’s Café, 1620 Main Street for First Thursday.
Hashtags will be: #10artists10days #AnchorArtists #SodaCityArts
About Midlands Anchor
Midlands Anchor is a locally owned publication showcasing Midlands talent, events, innovation and development. The mission of the Anchor is to connect engaged citizens through regionally relevant stories. For more information, visit http://www.midlandsanchor.com.
Feature Photo courtesy of Blue Sky