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Save Your Seat as the Nickelodeon Theatre Announces the Start of Renovations on Second-Floor Theater

COLUMBIA, S.C. The Nickelodeon Theatre, South Carolina’s only non-profit art house theater and a leading voice for media arts, has begun construction and renovations to its second-floor theater and staff offices at the theater (1607 Main Street). The Nick invites members of the public to support Phase II of its capital campaign through a “Save Your Seat campaign.

When The Nick moved up Main Street in August of 2012, the organization completely renovated the downstairs theater lobby and created a state-of-the-art 100-seat theater as well as more dedicated media education space in the building. Phase II of this campaign means that the second upstairs theater will have more seats than the downstairs theater, also with state-of-the-art sound. The renovations will also add more offices for the Nick’s staff and include an elevator to ensure that the building is ADA compliant.

“As we’re looking ahead at finishing our renovations to the second floor of the Nickelodeon, it¹s exciting to know that when we’re finished we’ll be able to fully realize our goal of being more than just a movie theater,” said Andy Smith, Executive Director of the Nickelodeon Theatre. “With even more media literacy education opportunities and more room to screen first-run films, we’ll also be able to delve deeper into more programming that you just won’t find elsewhere.”

Additionally, with another theater at its disposal, the Nick will have more flexibility in booking films. Successful films can screen for a longer period of time, while the theater will have more room to expand its community film series and talkbacks as well as host more experimental programming. More offices for the Nick’s staff members also means that the Helen Hill Media Education Center will be able to expand its media education lab and its media literacy opportunities for students. The Nickelodeon Theatre’s relocation to the heart of Main Street in 2012 has been widely credited as a major driving force behind the revitalization of Columbia’s Main Street, and these renovations will allow the Nick to attract even more attendees to the theater.

“The Nick has been instrumental to so much of the development we’ve seen on Main Street as our city center continues to grow and we’re very excited that, with the construction of this second theater, the best is truly yet to come,” said Columbia Mayor Steve Benjamin. “Not only will they be able to show more films and carry out their mission, but they’ll be able to serve even more folks who live downtown and those who want to visit our city center to be a part of all that we have going on in Columbia.”

To continue fundraising for Phase II of the Nick’s renovations, the organization is launching a Save Your Seat campaign. For a commitment of $1,500, members of the public have the opportunity to purchase a seat in the new second floor theater and contribute to the campaign. The new theater will have a classic art deco theater feel, and the renovations will include restoration of several elements of the original theater’s architectural elements including restored gold columns. The seats in the new theater will be classic red velvet.

The Nickelodeon Theatre is working with architecture and interior design firm 1×1 Design, Landmark Builders is acting as general contractor, and LCK is the project manager and owner’s representative for the theater renovation, which is expected to be complete in the spring of 2015.

To Save Your Seat in the Nick’s second theater or for more information about the Nickelodeon Theatre, visit nickelodeon.org or follow the Nick on Twitter and Facebook. Members of the media are invited to tour the space and learn more about the renovations and may schedule tours by contacting Katie Alice Walker at kwalker@kawcommunications.com or (803) 250-5292.

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