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Public Relations Excellence Recognized at Annual SCPRSA Mercury Awards Event

COLUMBIA, S.C. – The South Carolina Chapter of the Public Relations Society of America (SCPRSA) hosted its annual Mercury Awards celebration on Thursday, May 4 in Columbia. Communication professionals from across the state were recognized for their work, with more than 100 awards presented at the event.

The awards program includes three types of awards. Mercury Awards recognize public relations programs and campaigns, Silver Wing Awards recognize outstanding tactics used in public relations, and Individual Awards recognize the career accomplishments of individuals.

The overall Best in Show Mercury Award winner was Erwin Penland, for “Denny’s Makes America Flip Over Tastier, Fluffier, Better Pancakes,” a consumer products campaign for Denny’s. The overall Best in Show Silver Wing Award winner was Chernoff Newman for “Fresh on the Menu – Poke Plate,” a social media campaign for the South Carolina Department of Agriculture.

Jamie Prince of Flourish in Greenville was recognized as the W. Thomas Duke Distinguished Public Relations Practitioner of the Year, the chapter’s highest individual honor.

Lauren Shirley of the South Carolina Governor’s School for Science and Mathematics Foundation received the chapter’s Rookie of the Year Award, which recognizes a young practitioner with fewer than three years of experience in public relations.

Colonial Life received the George L. Johnson Community Spirit Award for the company’s extensive volunteer service and community partnerships.

Robyn Rudish-Laning of the South Carolina Council on Competitiveness in Columbia received the chapter’s first Volunteer Service Award, which recognizes her dedicated service as a committee and board member.

Tyson Blanton, a 2016 graduate of the University of South Carolina School of Journalism and Mass Communications, received the Public Relations Student of the Year Award. While she was a student, Blanton served as the president of the USC chapter of the Public Relations Student Society of America (PRSSA), one of three student chapters that SCPRSA sponsors.

~ MERCURY AWARD WINNERS ~

COMMUNITY RELATIONS

Award of Merit

Mobile WIC

DHEC Communications and Public Affairs (Columbia)

 

Award of Merit

Boundary Street Update – Beaufort, SC

Williams Group PR, LLC (Beaufort)

 

BRAND & REPUTATION MANAGEMENT

Award of Excellence

Healthy People. Healthy Communities.

DHEC Communications and Public Affairs (Columbia)

 

Award of Excellence

Thrive Upstate

Crawford Strategy (Greenville)

 

EVENTS AND OBSERVANCES, SEVEN DAYS OR FEWER

Award of Excellence

Habitat Clemson Build

Complete Public Relations (Greenville)

 

Award of Excellence

Habitat Lowe’s Day

Complete Public Relations (Greenville)

 

Award of Excellence

High Country in the Queen City for Blue Ridge Mountain Club

Flourish (Greenville)

 

Award of Excellence

One-Stop Enrollment for Midlands Technical College

Chernoff Newman (Columbia)

 

Award of Merit

Famously Hot Pink Half Marathon Press Conference

Palmetto Health Foundation (Columbia)

 

EVENTS AND OBSERVANCES, MORE THAN SEVEN DAYS

Award of Excellence

Greenville Women Giving’s 10th Anniversary Season

Flourish (Greenville)

 

Award of Merit

Rock for Recovery 2016

LRADAC (Columbia)

 

PUBLIC SERVICE

Award of Excellence

RACE:  Are We So Different?

South Carolina State Museum (Columbia)

 

Award of Excellence

Restoring Hope for United Way of the Midlands

Chernoff Newman (Columbia)

 

Award of Excellence

Rocky Shoals Spider Lily Program

City of Columbia Utilities and City of Columbia Parks (Columbia)

 

Award of Merit

Every Spill Matters

BRIGHT + CO Marketing (Greenville)

 

PUBLIC AFFAIRS

Award of Merit

Early Childhood Common Agenda

Children’s Trust of South Carolina (Columbia)

 

MARKETING CONSUMER PRODUCTS

Award of Excellence

Denny’s Makes America Flip Over Tastier, Fluffier, Better Pancakes for Denny’s

Erwin Penland (Greenville)

 

MARKETING CONSUMER SERVICES

Award of Excellence

SC Recovering Professional Program

LRADAC (Columbia)

 

Award of Merit

Two Hundred Moms

LRADAC (Columbia)

 

MARKETING BUSINESS TO BUSINESS

Award of Excellence

FUTERRA Product Launch

BRIGHT + CO Marketing (Greenville)

 

CRISIS COMMUNICATIONS & ISSUES MANAGEMENT

Award of Excellence

North Myrtle Beach:  The Coast is Clear

Crawford Strategy (Greenville)

 

Award of Excellence

Patriots Point Attacks Hurricane Matthew

Patriots Point Communications Department (Charleston)

 

Award of Excellence

Working Together to Fight the Bite

DHEC Communications and Public Affairs (Columbia)

 

INTERNAL COMMUNICATIONS

Award of Merit

United Community Bank – Uconnect

Crawford Strategy (Greenville)

 

STAKEHOLDER/INVESTOR RELATIONS

Award of Excellence

Portfolio:  Gratitude Issue

Palmetto Health Foundation (Columbia)

 

INTEGRATED COMMUNICATIONS
Award of Excellence

Colonial Life Brand Journalism

Colonial Life (Columbia)

 

Award of Excellence

Famously Hot Pink Half Marathon First Place Medal

Palmetto Health Foundation (Columbia)

 

Award of Merit

Main Street District for City Center Partnership

Chernoff Newman (Columbia)

 

~ SILVER WING AWARD WINNERS ~

MEDIA RELATIONS – CONSUMER SERVICES

Award of Excellence

The Chicago Tribune

TK PR (Greenville)

 

Award of Merit

Art Cellar Grand Opening

Complete Public Relations (Greenville)

 

Award of Merit

Embassy Suites Media Tour

Crawford Strategy (Greenville)

 

MEDIA RELATIONS – BUSINESS TO BUSINESS

Award of Merit

South Carolina Aerospace Conference and Expo 2016 for the SC Council on Competitiveness

Davis Public Relations (Columbia)

 

MEDIA RELATIONS – ASSOCIATIONS, GOVERNMENT AND NONPROFIT ORGANIZATIONS

Award of Excellence

Artfields

Chernoff Newman (Columbia)

 

Award of Excellence

B106.7FM Radiothon Media

Palmetto Health Foundation (Columbia)

 

Award of Merit

Ten at the Top’s Upstate Regional Summit

Flourish (Greenville)

 

NEWSLETTERS – PRINT

Award of Excellence

The LRADAC Loop

LRADAC (Columbia)

  

Award of Merit

Greenville Country Club’s “The River & Rooster”

Flourish (Greenville)

 

Award of Merit

O’Neal – The Apostrophe

Crawford Strategy (Greenville)

 

NEWSLETTERS – DIGITAL

Award of Excellence

Prospective Student Newsletter

SC Governor’s School for Science and Mathematics Foundation (Columbia)

 

Award of Merit

From the Dome to Your Home

Municipal Association of South Carolina (Columbia)

 

Award of Merit

MUSC News Newsletter

MUSC News (Charleston)

 

MAGAZINES – INTERNAL AUDIENCES PRIMARILY

Award of Merit

Portfolio Magazine

Palmetto Health Foundation (Columbia)

 

MAGAZINES – EXTERNAL AUDIENCES PRIMARILY

Award of Merit

GSSM Alumni Magazine

SC Governor’s School for Science and Mathematics Foundation (Columbia)

 

ANNUAL REPORTS – NONPROFIT ORGANIZATIONS

Award of Merit

Pathways to a Brighter Future

LRADAC (Columbia)

 

Award of Merit

SC Ports Authority

Chernoff Newman (Columbia)

 

BROCHURES – PRINT

Award of Excellence

GSSM View Book 2016

SC Governor’s School for Science and Mathematics Foundation (Columbia)

 

Award of Merit

SC Recovering Professional Program Brochure

LRADAC (Columbia)

 

PUBLICATIONS – SINGLE ISSUE

Award of Merit

Maternal Outreach Management Services

LRADAC (Columbia)

 

Award of Merit

Risk Management Services Annual Training Calendar

Municipal Association of South Carolina (Columbia)

 

Award of Merit

Nachman Norwood & Parrott Perspectives

Crawford Strategy (Greenville)

 

PRESS KITS/MEDIA KITS – DIGITAL

Award of Merit

South Carolina Aerospace Conference and Expo for SC Council on Competitiveness

Davis Public Relations (Columbia)

 

DIRECT MAIL/DIRECT RESPONSE

Award of Merit

Kappa Delta Letter Campaign

Children’s Trust of South Carolina (Columbia)

 

AUDIO/VISUAL PROGRAMS

Award of Excellence

Achievement Awards

Municipal Association of South Carolina (Columbia)

 

SOCIAL MEDIA

Award of Excellence

Colonial Life Brand Advocacy

Colonial Life (Columbia)

 

Award of Excellence

Fresh on the Menu – Poke Plate for SC Department of Agriculture

Chernoff Newman (Columbia)

 

Award of Excellence

#GSSM12Days

SC Governor’s School for Science and Mathematics Foundation (Columbia)

 

Award of Excellence

Palmetto Series Social Media for the South Carolina Department of Agriculture, Clemson and USC

Chernoff Newman (Columbia)

 

Award of Excellence

Rock for Recovery Online

LRADAC (Columbia)

 

Award of Merit

Giving Tuesday

Children’s Trust of South Carolina (Columbia)

 

BLOGS

Award of Excellence

City Connect and City Quick Connect Podcast

Municipal Association of South Carolina (Columbia)

 

CREATIVE TACTICS

Award of Excellence

Famously Hot Pink Half Marathon Finisher’s Medal Reveal Video

Palmetto Health Foundation (Columbia)

 

Award of Excellence

Rock for Recovery on Main Street

LRADAC (Columbia)

 

Award of Merit

Fresh is Best Living Wall for SC Department of Agriculture

Chernoff Newman (Columbia)

 

Award of Merit

Ice on Main Thermometer

Crawford Strategy (Greenville)

 

FEATURE WRITING

Award of Merit

From GED to MD

Dawn Brazell (Charleston)

 

ADVERTORIAL

Award of Merit

Cities Mean Business Magazine

Municipal Association of South Carolina (Columbia)

 

WEBSITES – EXTERNAL

Award of Excellence

SCGSSM.org

SC Governor’s School for Science and Mathematics Foundation (Columbia)

 

Award of Merit

LRADAC.org

LRADAC (Columbia)

 

Award of Merit

www.masc.sc

Municipal Association of South Carolina (Columbia)

 

Award of Merit

SCRPP.org

LRADAC (Columbia)

 

MULTIMEDIA:  EXTERNAL PROGRAMS/PRESENTATIONS

Award of Excellence

Thrive Upstate Video

Crawford Strategy (Greenville)

 

STUDENT AWARD WINNERS

 Mercury Award of Merit for Integrated Communications

Naturally Carolina

The Carolina Agency

University of South Carolina

 

Silver Wing Award of Excellence for Creative Tactics

Naturally Carolina

The Carolina Agency

University of South Carolina

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