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Flock and Rally Purchases Building on Arsenal Hill in Downtown Columbia

Flock and Rally, the women-owned integrated communications firm based in Columbia, S.C., has purchased a building at1817 Gadsden Street in the historic Arsenal Hill district of downtown Columbia. The firm plans to renovate the building throughout Spring 2018 and will move its headquarters there from 701 Whaley later this year.

Located across the street from the South Carolina Governor’s Mansion, the brick building was built in 1967 and encompasses a main level as well as a split-level addition, with a rear parking lot. The firm is working with the architects at 1×1 Design to update the interior in keeping with contemporary design principles, and Kirk Construction will manage renovations. Brokerage services were provided by Robin Dial of Dial Real Estate, LLC, and financing was managed by Matthew Pollard at First Citizens Bank.

Founded by partners Debi Schadel and Tracie Broom in 2010, Flock and Rally has been a proud member of the 701 Whaley tenant community since 2011. “Our company has enjoyed steady growth at 701 Whaley,” says Schadel. “We have been very fortunate to be a part of the 701 Whaley community for 7 years.”

Flock and Rally is a boutique creative agency that launches new brands and manages integrated communications campaigns for a variety of clients including Central Carolina Community Foundation; EngenuitySC; Motor Supply; the University of South Carolina; the BullStreet District; 701 Center for Contemporary Art; Able South Carolina; Experience Columbia S.C.; the S.C. Technical College System; Southern Community Services; Accelerator for America; the S.C. Asphalt Pavement Association; Za’s on Devine; Cantina 76; and more.

Team members serve on nonprofit boards including the S.C. Governor’s School for the Arts & Humanities, the Contemporaries of the Columbia Museum of Art and the Jam Room Foundation.

“Our mission is to rally our community around great ideas,” notes Broom. “Our team lives and breathes this mission, and we are excited to expand to a much larger space that will accommodate future growth.”

Schadel and Broom recently were recognized by Columbia Business Monthly magazine as part of the region’s “50 Most Influential of 2017” list, and the firm won an IABC-SC Palmetto Award of Excellence for the Green Book of S.C. mobile travel guide in collaboration with the S.C. African American Heritage Commission. In 2017, the firm developed and managed the Midlands’ total solar eclipse tourism campaign, Total Eclipse Weekend Columbia, S.C., working with the campaign’s steering committee and PR partners to garner close to 60,000,000 estimated coverage views of press for the region, drawing hundreds of thousands of visitors to the Columbia, S.C. area to witness the eclipse on the center line of totality.

Flock and Rally, founded by partners Debi Schadel and Tracie Broom in Columbia, S.C. in 2010, is a full-service, women-owned integrated communications firm, offering branding, marketing, public relations, social media and event planning services. Flock and Rally’s mission is simple: to rally our community around great ideas. Flock and Rally is certified as a federal DBE, as a Richland County SLBE and as a City of Columbia LBE. Learn more at www.flockandrally.com.

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