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Embrace Your Inner Philanthropist on Tuesday, May 2 at MidlandsGives.org

Support 335 Local Nonprofits during the Midlands Gives 24-Hour Online Giving Challenge this Tuesday, May 2, 2017

May 1, 2017 (COLUMBIA, S.C.) – Tuesday, May 2 is all about embracing your inner philanthropist at www.MidlandsGives.org. Midlands Gives is one of the nation’s top-ranking 24-hour online giving challenges, hosted by Central Carolina Community Foundation from midnight to midnight on Tuesday, May 2, 2017. Nonprofits and their fans are encouraged to come and cheer during live TV news broadcasts on May 2 at headquarters at South Carolina State Museum.


Midlands Gives: Four Years of Community Impact

In its fourth year, Midlands Gives – hosted by Central Carolina Community Foundation, the Midlands’ expert on philanthropy – serves as a hub for donors to give online to hundreds of local nonprofits in the 11 Midlands counties served by the Foundation. 335 local nonprofit organizations will be accepting donations via one central website on May 2, 2017 at http://www.MidlandsGives.org.


In 2016, Midlands Gives raised $1.6 million via 12,536 individual gifts, toward 382 charities. In 2015, Midlands Gives raised an astonishing $1,543,032.65, via 11,372 individual gifts, toward 251 charities. In 2014, the event’s inaugural year, $704,932.23 was raised, via 5,186 individual gifts, toward 150 charities. Midlands Gives is one of almost 100 giving days that take place in cities across America throughout the year. In 2015 and 2016, Midlands Gives ranked 7th in the nation in number of individual gifts.

Cheer for Your Favorite Nonprofit at Midlands Gives Headquarters

Midlands Gives headquarters is a central location for the community to celebrate giving on Tuesday, May 2, 2017. Nonprofits and community members are invited to come to headquarters at the South Carolina State Museum on giving day to cheer during early morning, midday and evening television broadcasts.


Midday Fun with Regional Mayors: Nephron Hoops Challenge

Midlands mayors and council chairs will compete in the Nephron Hoops Challenge at 11:45 a.m., and SCE&G will host the Parking Lot Picnic, a free event open to the public from 4:30 to 7:00 PM to celebrate our community’s giving. More details about this event and a schedule of broadcast times can be found at www.midlandsgives.org.

Participant List for Nephron Hoops Challenge at 11:45 a.m.:

Mayor Elise Partin (Cayce)

Mayor Steve Benjamin (Columbia)

Lou Kennedy (Nephron Pharmaceuticals)

Xanna Garner (Nephron Pharmaceuticals)

Mayor Pro Tem/ Councilwoman Tameika Isaac Devine (Columbia)

Mayor Steve MacDougall (Lexington)

Mayor David Busby (Town of Pine Ridge)

Phillip Yarborough (District 7 Seven Oaks, Lexington County Council Member)

Mayor Foster Senn (Newberry)

Mayor Mark Huguley (Arcadia Lakes)

Mayor Michael Bishop (Town of Springdale)

Mayor J. Michael Ross (Blythewood)


Local Corporations Like SCE&G and Aflac Have Donated 97,000 in Incentive Prizes

This year, more than 100 prizes have been donated by Corporate Philanthropy Champions – accumulating a total of $97,000 in prize incentives for Midlands Gives. Prizes are awarded to nonprofits through challenge matching funds and giver-generated milestones. Some incentives are Power Hours, during which a small-budget nonprofit and a large-budget nonprofit with the highest number of unique donors during that hour will receive an additional $1,000 prize.


If $1.5 million is raised by 5:00 P.M, SCE&G will award $1,000 each to 30 randomly drawn nonprofits for a total of $30,000. Additionally, Aflac is motivating nonprofits to engage their board members by awarding $500 to 60 nonprofits with 100% board participation, totaling $30,000 as well. Other major donors include Nephron Pharmaceuticals, BlueCross BlueShield of South Carolina, BB&T and First Citizens Bank.


The Community Foundation’s regional affiliates are sponsoring bonus pools to add to nonprofit results located in the areas they serve, including Chapin ($6,000 bonus pool), Kershaw ($2,500 bonus pool), Sumter ($5,000 bonus pool) and Orangeburg and Calhoun ($12,500 bonus pool).


“For the past two years, Midlands Gives has ranked #7 among 90+ ‘giving days’ across the country for the number of individual gifts given,” said JoAnn Turnquist, President and CEO of Central Carolina Community Foundation. “Midlands Gives provides everyone with the opportunity to make a tremendous difference in our community and demonstrates that everyone, no matter how large or small their gift, can be a philanthropist.”

Support more than 300 local nonprofits during Midlands Gives on May 2 at MidlandsGives.org

New Online Platform Creates a More Interactive Way to Give

Central Carolina Community Foundation has contracted CiviCore as its new online platform for Midlands Gives. The website platform is specially designed for the gamification aspects of a giving day (prize tracking and leaderboards). It is also capable of managing a high volume of website visitors and creates a seamless user experience similar to online shopping, complete with recommendations and an advanced shopping cart interface. Search through nonprofits based on category, interest or keywords and see more detailed descriptions with photos and even videos.


CiviCore offers two payment options for giving this year in addition to a more user-friendly interface. Donors can opt to help cover processing fees, sending more dollars to the causes they support.


“Donors have the option to help cover processing fees when they check out, allowing more of their donation to go straight to the nonprofits they are supporting,” noted JoAnn Turnquist. “In 2016, almost half of the donors who gave during Midlands Gives opted to cover their processing fees, resulting in an additional $200,000 donated to participating nonprofits.”


CiviCore limits the number of giving days that can use its secure platform on a specific day and provides dedicated staff as well as multiple backup systems. CiviCore has helped organizations raise more than $200 million for more than 10,000 nonprofits since its creation in 2000.


Scheduled Giving is New for 2017

Central Carolina Community Foundation has enabled early, pre-scheduled online giving, a first for the annual event, allowing everyday philanthropists to start making donations two weeks in advance of Midlands Gives day to their favorite nonprofits at www.midlandsgives.org. Notably, scheduled gifts will not count toward the 100+ prizes available for nonprofits on May 2. Gifts can be a minimum of $20 and give donors an easy, convenient option for ensuring their participation in the region’s largest day of giving. Scheduled gifts will be processed beginning at 12am on May 2, allowing the giving challenge’s leaderboard to start with a solid base of donations.


335 Nonprofit Organizations to Participate

Nonprofits serve a wide range of needs across our region – from community improvement to human services to youth programs, animal rescue, the arts and more. Nearly every person will be touched by a nonprofit at some point in their lives. One may be born in a nonprofit hospital, receive afterschool tutoring, attend a theater performance or use senior day care services. Our local nonprofits participating in Midlands Gives are rallying together on this one day to encourage everyone to join in and make our community stronger through giving.


The total amount raised during Midlands Gives in 2016, including the additional processing fee donations, totaled more than $1.6 million for hundreds of nonprofits across the Midlands. This year, 335 nonprofits are participating and corporate incentive prizes, available on Midlands Gives day, will provide close to $100,000 for participating nonprofits. View participating nonprofits and their expanded, more detailed profiles at www.midlandsgives.org.


Midlands Gives will be held from midnight to midnight on Tuesday, May 2, 2017. With a minimum $20 donation and a wide variety of nonprofits, it is easy for everyone to become a philanthropist. Discover participating nonprofit organizations at http://midlandsgives.org.


About Midlands Gives:

Midlands Gives is an annual 24-hour online giving challenge for local nonprofits, presented by Central Carolina Community Foundation. This year’s event will take place on May 2, 2017. For more information about Midlands Gives, visit www.midlandsgives.org or call 803-254-5601.


About Central Carolina Community Foundation:

Central Carolina Community Foundation – the Midlands’ expert on philanthropy – is a nonprofit organization serving 11 counties in the Midlands by distributing grants and scholarships and linking the resources of donors, nonprofits and area leaders to communities in need. Major initiatives include the Midlands Gives 24-hour giving challenge, Connected Communities grants, the One SC Fund, the Best of Philanthropy Awards, annual scholarships and more. For more information about the Foundation, visit www.yourfoundation.org or call 803.254.5601.


Facebook: https://www.facebook.com/CentralCarolinaCommunityFoundation

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Hashtag: #MidlandsGives

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