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EdVenture Cuts Ribbon on Redesigned Exhibit to Inspire Auto Safety and to Display South Carolina’s Largest Seat Belt

EdVenture, in partnership with the South Carolina Department of Public Safety and Michigan-based Key Safety Systems (KSS), re-opens AutoWorks, a newly redesigned permanent exhibit, today at 10 a.m. with a ribbon cutting. Richard Jenkins, South Carolina Department of Transportation’s State Traffic Management Engineer, will assist Karen Coltrane, EdVenture’s president and CEO, with the official opening ceremony. The updated exhibit will emphasize the latest automobile safety upgrades. Museum visitors will be able to see the state’s largest seat belt, a 20-foot belt with a six-foot wide buckle. In a nod to the state’s designation as the number one tire producer in the nation, the exhibit includes an 11-foot tire climber designed by the Children’s Museum of Chicago.

“No family should ever have to suffer the loss of a child in a motor vehicle collision,” explained Leroy Smith, Director of the South Carolina Department of Public Safety. “Ensuring children are properly restrained is the first step to keeping them safe on the roads. Statistics show that when properly installed, child safety seats can reduce the risk of death by 71 percent for infants and 54 percent for toddlers. This exhibit, which will be visited by hundreds of thousands of people, including parents and caregivers, will be a tremendous avenue to help us get our life-saving messages to South Carolina families.” According to National Center for Statistics and Analysis in 2013, eighty-seven percent of unrestrained front row occupants were killed during automobile crashes.

The exhibit opens just in time for nationally-designated Child Passenger Safety Week. Governor Nikki Haley has proclaimed the week Child Passenger Safety Week in South Carolina. KSS has contributed the “Airbags and Seatbelts Save Lives” display, edited the educational video, as well as provided materials for the state’s largest Seat Belt, to bring attention to the importance of Buckle Up South Carolina. “Our intent is to engage EdVenture visitors to understand how their car’s airbags and seatbelts protect drivers and passengers in a collision,” said Tim Maly – Global Director of Advanced Sales & Marketing. “We think creatively at KSS to solve the problems due to the ever changing driving conditions by adapting technology to first keep driver’s focus on the road and second to mitigate injuries in the unfortunate event of a collision. Helping develop the AutoWorks exhibit in a museum dedicated to developing creativity in children and reinforcing car safety was a perfect alignment for us.”

“The tire climber exhibit is specially designed for children to practice decision-making, risk-taking and cooperation. As they decide how to scale the mountain of tires, they have to assess the situation and match their developing physical capabilities with the challenge before them,” explained Coltrane. “Like all of our exhibits, the family learning is designed to happen while everyone is having fun.”

KSS is a global leader in mobility safety through the system integration and performance of critical components to the automotive and non-automotive markets serving the active safety and passive safety and specialty product sectors. Through highly specialized design, development and manufacturing KSS’ technology is featured in more than 300 vehicle models produced by over 60 well-diversified customers worldwide. Since commencing business as a United States start up serving Detroit automakers in 1916, KSS continues today with an entrepreneurial and pioneering spirit. KSS is headquartered in Sterling Heights, Michigan, with a global network of 32 sales, engineering and manufacturing facilities. The company has five main technical centers located in the key regions of the Americas, Europe and Asia.

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