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Boutique Franchise Offers Local Flair

By Elliott Bridgers

Nestled at the eastern end of Devine Street’s shopping district sits one of Columbia’s best-kept fashion secrets, Mainstream Boutique. Offering an exquisite and intimate shopping atmosphere, Mainstream caters to Columbia women by carrying unique and multi-generational styles in sizes 2-16. Elliott Bridgers, store owner, opened the boutique in September 2014 with hopes of helping women in all walks of life feel beautiful and self-confident.

“Midlands women are lots of things,” says Elliott. “They are business owners, attorneys, teachers, stay-at-home moms, grandmothers, students and so much more. Each of these ladies has a different goal when shopping for clothing and accessories. At Mainstream, our mission is to inspire all of these women to feel fabulous from the moment they walk in our doors.”

Elliott loves how her customers have a little pep in their step as they walk away with confidence inspired by their purchases.

“My favorite aspect of being in the store is helping the ladies choose outfits that make them excited. Knowing that the Mainstream experience helps to enhance their self-confidence is the reason I brought this boutique to Columbia.”

Elliott also aims to engage the Columbia community in ways that go beyond the traditional shopping experience. For example, Mainstream’s private, after-hours parties are popular with many women’s groups in the area. They’re perfect for occasions ranging from professional team-building to book club meetings. These events are offered to parties of eight or more. Refreshments, special discounts and a fabulous, fashionable atmosphere are provided!

Further community focus is emphasized through partnerships with local non-profit organizations. By donating a percentage of sales to different charities and donating items for silent auctions, Elliott is able to expand Mainstream’s philanthropic reach in Columbia. On Thursday, May 5, the boutique will be hosting “Shop for a Cure,” where 20 percent of all sales will be donated to the Leukemia & Lymphoma Society.

“We’re more than just a clothing store,” says Elliott. “By offering styles that intentionally represent Columbia’s women and strategically partnering with local organizations, I aim for Mainstream to reflect the Columbia community in many exciting ways.”

Mainstream Boutique is located at 3217 Devine Street, across from Earth Fare. Hours of operation are Monday-Friday, 10 a.m.-6 p.m. and Saturday, 10 a.m.-5 p.m. For more information including private party details and local partnership opportunities, contact Elliott Bridgers at 803-834-7330 or ebridgers@mainstreamboutique.com.


About Mainstream Boutique
Mainstream Boutique is a multi-generational women’s clothing and accessories boutique. It is a national franchise with over 70 locations around the country. Columbia is one of four locations in South Carolina. Each store is individually owned and operated and buys according to the individual market. Association with the Mainstream name provides buying power to each individual store, delivering upscale merchandise to customers at more affordable prices.

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